Designing a shop is a complex operation that starts with a strategic vision linked to the analysis of the brand and its identity, followed by development based on the messages, positioning and interests to be conveyed. In this regard, coherence must be ensured among all elements involved in the shopping experience so that the consumer is able to identify with the brand, relate to it, and feel comfortable. This differential value, obtained by creating a unique shopping experience that stands out from the competition, helps to increase sales, influence and competitiveness.