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Internationalisation of Companies
Aspects such as globalisation, the saturation of local markets and the arrival of competition in the local market lead companies to open up to international markets.
Creating differentiated products and services, with high added value and aimed at niche markets are keys to success resulting from the internationalisation of companies.
It is fundamental to design plans and strategies to minimise risk in the internationalisation process in the medium and long term, creating a solid foundation for the future.